Fondazione Pietro Alberto Rossini + MIR

Two projects, one approach: visual systems that work across screen and print

Two projects, one approach: visual systems that work across screen and print

SCOPE 2

Visual Identity · Editorial, Print & Digital · Motion

Client

Fondazione Pietro Alberto Rossini + MIR

Location

Milan, italy

Year

2018 - 2020

Credits

Creative Direction & Design: Claudio Beretta

Project Background

For FPAR, Fondazione Pietro Alberto Rossini, a non-profit institution dedicated to contemporary art and culture, I developed a website, printed materials, and social media content to support event communication. The visual system needed to work consistently across formats, from screen to flyers.
For MIR, Milano Racconta, a weekly digital magazine about the city, I designed the publication layout and cover system. Each issue explores a different side of Milan, contemporary developments alongside traditional crafts. The design reflects that duality. Structured enough to be recognisable, open enough to change with each story.
Both projects share the same underlying question on how you can build a visual identity that holds together across platforms, formats, and time?

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