DANZA URBANA
SCOPE 2
Visual Identity · Editorial, Print & Digital
Client
DANZA URBANA
Location
Bologna, Italy
Year
2022 - 2025
Credits
Creative Direction & Design: Claudio Beretta
Project Background
Danza Urbana is an international festival that turns Bologna's public spaces into stages. Squares, parks, streets, everyday places becoming a body scenography.
The underlying concept is revealed in a single typographic idea visualising a window cut into the letters that spell the festival's name. Through that window, the city appears in motioned human figures, open spaces, nature, and the texture of urban life. The name of the festival literally frames what the festival does.
Over three years we maintained a coherent visual language while allowing the identity to evolve with each edition, consistent enough to be recognisable, open enough to reflect the festival's nature.
