BLONK
SCOPE 2
Visual Identity · Editorial & Print
Client
Blonk - publisher
Location
Pavia, Italy
Year
2016 - 2024
Credits
Creative Direction, Typography & Design:
Claudio Beretta e Roberta Cesani 2016 - 2024
Project Background
Blonk is an independent publisher founded in 2011. In 2016 Roberta and I redesigned the brand identity and built the complete editorial system, maintained and evolved through 2024.
The logo is set in Pragmata Pro, a monospaced typeface optimised for screen. The O in BLONK changes with each editorial series through diacritical marks: ō ô õ ő ö ŏ, each paired with a distinct colour palette.
We designed the cover artwork for every title, alongside an InDesign template system for internal layout. Over eight years, more than one hundred published title.
