RevolutionWear is a underwear brand that commissioned a Copenhagen studio to art direct
their advertising campaign. The studio contacted &type to produce the lettering by hand.

We drew and printed the letterforms using woodtype , carved wooden blocks inked and pressed by hand. The result was then digitalised and adapted for billboard, social media, merchandise, and print. The work eventually appeared on a billboard in Times Square, New York.

Two analog hands, one international scale.